M'art26 is created by Masha Srgv,
art advisor and culture strategy consultant
art advisor and culture strategy consultant
Masha currently consults brands
and institutions on creative and сulture strategy, advises on art acquisition for corporate and private collections, and builds exclusive social clubs that unite individuals aspiring for personal and professional growth. Whether she is working with Visa and Mastercard to address consumption during the pandemic through an arts angle or leading one of Europe's largest banks to build a private collection and create an exclusive club program to better connect with key clients ⎯ Masha helps brands grow and create a strong footprint in this world, by building meaningful impact through arts, culture and technology.
and institutions on creative and сulture strategy, advises on art acquisition for corporate and private collections, and builds exclusive social clubs that unite individuals aspiring for personal and professional growth. Whether she is working with Visa and Mastercard to address consumption during the pandemic through an arts angle or leading one of Europe's largest banks to build a private collection and create an exclusive club program to better connect with key clients ⎯ Masha helps brands grow and create a strong footprint in this world, by building meaningful impact through arts, culture and technology.
Background
After graduating from NYU with a Master's Degree in Art History and Management, Masha joined Bitforms, New York's pioneering gallery in new media art, and then the Performa Biennial of performance art. Later on, at Andras Szanto LLC, a leading brand and сulture strategy consultancy headquartered in New York, Masha worked on such important projects as the BMWArt Journey, Audemars Piguet Art Initiative and Davidoff Arts. As part of Andras Szanto LLC, Masha co-created the first in the field scholarly survey, titled 'Culture Projects', exploring the impact of artist-brand collaborations. In her next role, as Director of Communications at .ART domain zone, a London-based global community brand Masha repositioned the brand in the global market (US, CN, EU) through innovative ideation while generating incremental brand awareness and client reach.